Project 'Her&Now' is an incubation and acceleration program for women entrepreneurs in Rajasthan, with an objective to support over 105 women entrepreneurs until March 2021. The the sector-Stage-Scale agnostic program, funded by GIZ, Government of Germany; supported by Ministry of Skill Development and Entrepreneurship (MSDE), Government of India, and implemented in Rajasthan by Startup Oasis.
The two-fold intent of the program is to have a more gender-inclusive entrepreneurial space, while also discovering a loosely structured program model that could be scaled up in other parts of the country and become a part of the policy structure.
Structured 6-7 months deep mentoring and capacity building programme intervention, for start/ early stage enterprises (less than one-year old) to groom entrepreneurs and build strong foundation for their enterprises
It is a 6-7 months mentoring and capacity building programme for scale/ growth stage enterprises (over one year old). The first three months will be incubation while the next three months acceleration (fast track growth) support. The objective is to groom entrepreneurs and to co-create growth-hack strategy for their enterprises. By the end of the program entrepreneurs should also be able to attract serious investment interests/ brand ambassadors/ sponsors for themselves.
Enterprises that look promising and have further support requirements post incubation/ acceleration may be put on monitoring system. With light touch intervention, reviews and booking of office hours, women entrepreneurs may keep getting support from the incubator. Few services (like Co-working space) may be made available at request, at subsidized rates. Network and other forms of support also from the parallel programs/ events running (like Demo Day) could be offered post review and need evaluation.
Long term (6-7 months) support through Incubation and Acceleration Program. Support through mentoring by experts, help in development of Business and Financial model.
Contact sessions of the program are conducted in Jaipur, Udaipur, Jodhpur. Currently being conducted online due to Covid-19 restrictions.
The program comprises of 2 divisions- Incubation and Acceleration. The category for each entrepreneur will
be decided by the Startup Oasis by through due-diligence. (It is solely at the discretion of the implementing
organization). It also depends on the scale of the enterprise and the commitment of the entrepreneur during
The offerings are as mentioned under:
A structured deep mentoring and capacity building intervention, for entrepreneurs that:
Due to COVID, all the activities are currently being conducted online.
RIICO Software Complex, EPIP, Sitapura Industrial Area, Jaipur- 302022, Rajasthan (India)